Air Pollution, Smog, Acid Rain, the Greenhouse Effect, and Ozone Deplet

Air pollution is a well-known problem throughout the world. Humans know that we are the major cause for air pollution and although we know this fact, we continue to pollute. We poison our air every day by throwing out enormous piles of garbage, burning tons of fossil fuels, and driving millions of miles each year, but do we truly know how much this affects our society and our Earth? Smog, acid rain, the greenhouse effect, and ozone depletion are some of the effects that have resulted from air pollution. Health effects caused by filthy air are also a serious problem that has resulted from pollution. Smog is a term that was created from smoke and fog. It is found most typically in urban and suburban areas rather than rural areas because air pollution occurs most often where there are large numbers of people. Exhaust fumes from vehicles are emitted into the air, and a chemical reaction takes place when these fumes react with sunlight, resulting in smog. Another type of smog is created from dirt particles in smoke from the chimneys of factories and houses (Stille 22). These dirt particles cling to drops of water in the air, which can make eyes water, noses itch, and throats scratchy and sore. People within these cities that deal with this murky haze are much more likely to experience discomfort and develop lung problems due to breathing in too much polluted air (Asimov 15). Acid rain, another effect of air pollution, is formed when sulfur-rich fuels such as coal and oil are burned and combined with water. This rain is harmful to our environment because sulfur creates an acid that kills fish, trees, plants, and crops. It also damages paint on cars and wears away the stone used in buildings and statues (Stille 31). Acid ra... ...s affecting the environment, self-interest should drive concern about the pollutants because it can severely affect one's health. Pollution has contributed to several diseases, especially many forms of cancer. With effort and motivation to reduce these effects from air pollution, we can begin to cleanup our air and make our Earth a better place for not only our future, but also our children's and grandchildren's future. Works Cited Asimov, Isaac. Why Is The Air Dirty? Milwaukee: Garth Stevens, Inc., 1992. Dolan, Edward F. Our Poisoned Sky. New York: Cobblehill Books, 1991 Oppenheimer, Michael, and Robert H. Boyle. Dead Heat: The Race Against the Greenhouse Effect. New York: Basic Books, Inc., 1990. Stille, Darlene R. Air Pollution. Chicago: Childrens Press, Inc., 1990. Tate, Nicholas. The Sick Building Syndrome. Far Hills: New Horizon Press, 199

Because It Is Running by

Because It Is Running By – 2. Delprove A. â€Å"This is Edie, Wil, said his mother. She’s going to be helping me out. [†¦] When was this decided? he said. † Edie meets Wil, opposites meet. In Because It Is Running By these two main characters, Wil and Edie, meet when Wil’s mother hires Edie to help out with some chores. As the first quote might allude to, Wil is not very happy with Edie coming into his life. Eventually Wil seems to accept Edie as they spend some time together and get to talk. One thing leads to another and one day Wil invites Edie out and buys her a drink. When Wil realizes that Edie is leaving soon, he accuses his mother of throwing Edie out of the house. Edie is heading for Marrakesh, Morocco and, as the text ends, Wil is with Edie and Wil suggests that he could go to Morocco. Wil is a young man who is not in his teenage years anymore. He lives with his mother and has probably done so most of his life. We know that he has never left Great Britain and, at this point, the only woman in his life is his mother. We don’t know much of Edie’s past. We only know of where she is now and where she’s going. These two main characters have completely different approaches to life. Edie is staying with his mother where everything is safe, while Edie dares to enter new areas unknowing of what will happen. â€Å"Never been abroad. Never been on an aeroplane. I’m just a fucking peasant. † â€Å"Don’t do that, she said. † â€Å"I seen you thinking it, he said. With your Pernod and your fancy accent† [†¦] â€Å"I think you are where you are. † I think this is a very interesting dialogue between Wil and Edie, which gives us some idea of who our main characters are, especially Wil. Wil is very much aware of his lifestyle, within the safety borders, and the dialogue might indicate that he is somewhat ashamed of it. When later, he says that â€Å"I could go to Morocco†, he is probably fascinated by Edie and her way of life. He wants to see what happens if you leave the comfort zone. All in all, the last sentence of the text basically sums up Wil’s way of life: â€Å"[†¦] things continuing in the same way. † While Edie is the opposite who has only been at their place during summer, until she is moving on to another distant location – which is fascinating to Wil. There are several themes in this text: relationship between a mother and her son, relationship between a boy and a girl. But in my opinion the main theme is breaking the comfort zone or, as the old Latin phrase goes, Carpe Diem – seize the day. Wil probably had his reasons for living with his mom, but if you’re too scared to go anywhere else, who knows, you might just end up dying as the same â€Å"fucking peasant† that you have been your entire life. The title of the text, Because It Is Running By, could refer to Wil who is just letting life run by, instead of getting the best out of it and becoming a part of it. Text 4, Making the decision to take a gap year, deals with this matter. There are many things to worry about when leaving the comfort zone, such as loneliness and language problems. But all these factors are just a part of the adventure that life is supposed to be. You can’t know what experiences you’re missing out if you’re well pleased with where you are. It’s our life and our responsibility to get the best out of it – seize the day or die regretting the time you lost. Picture 1, Desired Freedom, shows a man leaning, with his arms, against the window and a dove painted on the wall. Like Wil and Edie; the man and the dove are opposites. Since there are no bars on the window we can conclude that he is not in prison. But then again, this man has probably imprisoned himself, by not living life to the fullest. He has only spectated life from the sidelines, but he doesn’t dare to go to the other side of that window and experience what it’s like. The dove, on the other hand, is completely free. And the dove knows what to do to survive. Its mother might have fed it at first, but eventually it has to live life on its own. Even if that means going to dangerous territories to find food, the dove knows that it must be done in order to survive. It doesn’t wait in its own prison and end up dying in regret. Which way of life would you rather imitate? B. Because It Is Running By is a text which is basically built up of dialogues, with remarks from a narrator. Since there are many dialogues in the text, it is written in colloquial language. That means a large amount of very short sentences, which aren’t necessarily grammatically correct. An example of this is the above-mentioned dialogue: â€Å"Never been abroad. Never been on an aeroplane. I’m just a fucking peasant. † â€Å"Don’t do that, she said. † â€Å"I seen you thinking it, he said. † However, typical slang used in colloquial language, such as â€Å"gonna† and â€Å"wanna† is not used in the text. The text is not written with formal language and there are very few difficult words. The text can be rather annoying to read, due to the fact that there are many stops throughout the text, caused by small sentences. Also, Wil often jumps from one subject to another, which can be frustrating for the reader. ——————————————– [ 1 ]. Song: Avenged Sevenfold – Seize The Day

Everyday People Encounter Challenges That Stand In Their

Everyday people encounter challenges that stand in their way of achieving their goals, but with sheer determination most accomplish their mission. In the short story â€Å"A Worn Path† written by Eudora Welty, Phoenix Jackson, the main character, has a mission to complete while confronting many challenges. The challenges that Phoneix must overcome on her journey to get medicine for her grandson are those of humiliation, old age, and numerous of others. Throughout the story Phoenix overcome these challenges by using her ability to preserve, her need to find humor in the day to day aspects of life, her determination, and most of all the love she has for her loved in. These are just a few characteristics that both Phoenix and I have in common. A†¦show more content†¦Everyday I have to persevere through challenges that my depression brings such as a lack of energy or even a lack of motivation. If I did not posses the characteristic of perseverance, there is no way I would be able to get out of bed each and every day and continue on with my life. Another characteristic that both Phoenix and I have is common is that of determination, once we set out to do something there is nothing that can prevent the task from being completed. One of the first challenges Phoenix encounters along her path to get her grandson medicine is wild animals. As the story unfolds readers can see that Phoenix does not want anyone or anything getting in her way of completely this mission. One example of this in the text is when Phoenix starts her journey and starts talking to herself. She says, ¨ Out of my way, all you foxes, owls, beetles, jack rabbits, coons and wild animals!...Keep out from under these feet, little bob-whites†¦Keep the big wild hogs out of my path. Don’t let none of those come running my direction. I got a long way. ¨(457). With this statement the author is able to adequately betray PhoenixÅ› sheer determination to walk this path despite all the wild animals. I relate to this characteristic of Phoenix, because i myself have a strong willed determination. Growing up I was taught that once you start something you never quit rather that be a sport or even yard work. To this day when I start a task I follow it to theShow MoreRelatedThe Theme of Determination in â€Å"A Worn Path† by Eudora Welty Essay examples655 Words   |  3 PagesEveryday people encounter challenges that stand in their way of achieving their goals, but with sheer determination most accomplish their mission. In the short story â€Å"A Worn Path† written by Eudora Welty, Phoenix Jackson, the main character, has a mission to complete while confronting many challenges. One way to convey this idea is with the literary use of theme. The theme of a literary work is defined as the central idea, concern or message about life that an author wishes to convey to his/herRead MoreA Worn Path By Eudora Welty Essay1481 Words   |  6 PagesA Worn Path (1940) On an everyday basis people are encountering challenges that stand in their way of them achieving their set goals. However, with determination the vast majority will accomplish the mission they have set out to conquer. In the short story â€Å"A Worn Path† written by Eudora Welty in 1940, Phoenix Jackson, the main character has a mission in which she is trying to complete when she is faced with many challenges. This short story is centered on the challenges that are faced by an elderlyRead MoreCourage to Change Essay794 Words   |  4 Pages21-22). Many people immigrate to other countries because they want a better life and future. However, its often not an easy transition. Immigrants have to deal with problems such as the language barrier, discrimination, and alienation. 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However, the same technology has been used to counter theRead MoreWhat Is Serving, Leading And Leading In Health Care739 Words   |  3 Pagesable to regularly balance the concern of self and others often is called a mature caregiver. Unfortunately, with the rise of social media, and over populated reality TV shows the empathy that is shown in the united states is on a rapid decline. Many people don’t even understand what empathy is anymore and often times get it confused with sympathy. The ARRT does a great job on making sure that Radiologic Technologists first job is taking care of the patients. The ARRT’s first ethical code state that

Marketing Analysis Marketing Strategies - 1217 Words

There are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. Place: The location of the business/market where the main transactions are implemented Price: The amount a consumer is willing and able to give for a product/service or good Product: Anything that can be offered within a business to meet customer needs and wants Promotion: The publishing of a product service or organisation to increase sales or increase public awareness Marketing Techniques are the different types of strategies combined together and designed to meet†¦show more content†¦Market Penetration: A group of customers who may purchase a product. Market Development: When a company markets an existing product o a new market. Product Development: Where a business develops a new product to sell to an existing customer. Diversification: Where a business markets new products to sell to new customers. JD Introduction: JD is a British national business that is involved with international marketing sale for many different products including footwear, equipment, accessorise and much more. JD uses different types of strategies to get their products and their services sold. JD’s target market is for those who are sporty or those who are interested in the fashion industry. Aims and Objectives: †¢ Increase Customer Base †¢ Increase Market Share †¢ To be the UK’s leading high street retail store for sports and leisure Branding: Branding is the process involved in creating a unique name and image for a product in the consumer’s mind through advertising campaigns with a consistent theme. A brand normally consists of a name, term, sign, symbol or any other features that identifies one seller’s products/services as diverse from those of other sellers. JD trademarks and patents all their products so that no one marks or takes their ideas and their brands. A brand can be a powerful selling tool and can help achieve marketing aims and objectives such as gaining marketing leaderships and raising customer awareness. Branding is important and essential to JD as it isShow MoreRelatedMarketing Analysis : Marketing Strategy Essay1248 Words   |  5 Pages Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is â€Å"The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability†. Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing Strategy Essay1577 Words   |  7 PagesA) Marketing is a management process which responsible for satisfy customers needs and wants , and it is a social process by which organizations and individuals gain what they want and need through create values and exchange between each others. Marketing gives you an opportunity to gain profits with your business and build long-lasting relationships with customers. There are four elements â€Å"4 P’s† of marketing mix : PRODUCT , PRICE , PLACE and PROMOTIONAL STRATEGY *The marketing strategy consistsRead MoreMarketing Analysis : Marketing Strategy1546 Words   |  7 Pages For instance, deciding on a product line/range requires that the marketing strategist have a definite understanding of all relevant contender items (as well as the corresponding pricing structures) with a specific end goal to establish appropriate juxtaposition and comparison and decide on suitable business choices for diversifying. Competitor analysis is a crucial part of marketing strategy.  It is sometimes said that some firms don t lead this sort of investigation deliberately enough. RatherRead MoreMarketing Analysis : Marketing Strategy1839 Words   |  8 Pages The critical part of marketing research is to anticipate the response of customer for marketing activities. However, Most of data is hard to obtain or the validity is doubtful. 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In the solar Industry a great part of the promotion effort lies in the downstream, and this is where SolarCity put a greater effort: on the 2,510 employees (2012), 661 work in sales and marketing and 248 work in customer care (SolarCity, â€Å"SolarCity annual report 2013†Read MoreMarketing Analysis : Marketing Strategy1525 Words   |  7 PagesIntroduction Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world. Marketing a product internationally is a little difficult job for the company who is planning to launch their products internationally. 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Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before targeting/positioning their products and services. Companies have started having their webpageRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 PagesMarketing Strategy Research Paper Naugie Pratt Strayer University MKT- Marketing Management February 28, 2016 â€Æ' Marketing Strategy Research Paper Summary After careful review of the multinational companies that are out there today, I decided to go with HTC. As many of us know HTC is well known for their carefully crafted mobile products. HTC is mainly known for the cell phones to many but let’s take a look at things in reference to tablets, televisions and computers. As the new market managerRead MoreMarketing Analysis : Marketing Strategy959 Words   |  4 PagesMarketing has been around since the beginning of time. When the Neanderthals figured out what fire was, it took some convincing to make others realize that it was good. They were afraid of it to begin with but when one person used it to cook its food, they started to understand that it was a good thing. Marketing was born. In the 1950s, the marketing strategy was based on the 4Ps (Product, Promotion, Place, and Price) or what was known as the â€Å"Marketing Mix† (Tanner, Jr Raymond, 2012, pg. 5)

Row Level Security And Virtual Private Database - 1485 Words

Row Level Security/ Virtual Private Database Row level security is important in this application because data related to many different users are stored in the database. It would be wasteful to assign each student to their own database, hence the need of a centralized database , but we cannot give full access to the data by the student. Consider an instance where a student should only be able to view or modify the rows of data that matters specifically to him. We can achieve this through creating a row level security or virtual private database. VPD enables the developer to enforce security, directly on tables, views or synonyms. It provides row level access control beyond that of views, since it uses all the data manipulation languages†¦show more content†¦VPD can be implemented using stored procedures CREATE OR REPLACE FUNCTION specific_users ( p_schema IN VARCHAR2 DEFAULT NULL, p_object IN VARCHAR2 DEFAULT NULL ) RETURN VARCHAR2 AS BEGIN RETURN project_name = v( APP_USER ) ; END specific_users; / SQL INJECTION The user can influence the SQL code, this is usually as a result of the developer not properly using the right code. The user with some knowledge of SQL will like to put in some values in the form to try and query a database, this might select information from APEX application item, find items, and learn about the application and then can hack the app easily, or execute any DDL command that will alter the database objects. Situation where the SQL statement is concatenated by substitution strings and static portion of the query, such that the user provides the values. A section of PL/SQL that is susceptible to SQL injection l_sql := SELECT *FROM project WHERE project_name = ||p_project_name|| ; When a user enters any valid name in the database report, but not the right data, the database only ensures that the statement is syntactically correct , and parses it. Some records can be obtained instead of the required one. Solution to this attack is to use a bind variable, these are evaluated during the bind phase of processing a query, the SQL will be

Relevant and Non-Relevant Costs Free Essays

South Carolina Electric and Gas (SCEG), a principal subsidiary of SCANA Corporation, makes life convenient by bringing electricity and natural gas to homes and businesses. The company also provides residential, commercial, and industrial builder service firms the energy they need for construction (www.sceg. We will write a custom essay sample on Relevant and Non-Relevant Costs or any similar topic only for you Order Now com). The company also has telecommunications services and other businesses which involve non-regulated energy. To supply electricity and natural gas, SCEG operates 22 various plants, most of which are coal plants. Today, SCEG serves nearly 1 million customers in South Carolina (â€Å"SCEG Quick Facts†). The coal plants of SCEG emit nitrogen oxide. Also known as NOx, this is one of the compounds that form smog in the atmosphere. Thus, the company has been making efforts to lower the emission of NOx. Just recently, SCEG has installed the selective catalytic reduction (SCR) equipment on Wateree Station and Williams Station, the two largest plants of the company to reduce NOx emission. This has cost them $138 million (www.sceg.com). The company has also invested 80 million dollars on equipment for emission and pollution control (Zaleski, 2007). In 2008, the firm has decided to install the SCR equipment on the Cope Station as well. The project, which started on the summer of 2007 and will end on the fall of 2008, will cost the company 69 million dollars (Zaleski, 2007). This amount includes relevant costs (i.e., costs that are significant to a specific decision) such as the cost of the equipment and the cost of installation (CITATION). The previously mentioned expenditures prior to the Cope Station project–the investment on SCR equipment and on the emission and pollution control equipment—are considered sunk costs. Whether SCEG would push through with the Cope project or not, the costs of these equipments have already been incurred. Hence, they are irrelevant to the project. SCEG reported in its statement of projected expenditure that the budget for the Cope Station project was $ 26 million (â€Å"SCANA Corp. 2007-2009 Projection Expenditure,† 2007). Since the investment would cost $ 69 million, it would result in a budget deficit of $ 43 million. This implies that the company had to make budget adjustments in order to fund the said project. When the project is complete, it would surely result in â€Å"clean, safe, and reliable power source for [the] citizens and industries† (Zaleski, 2007). Although it would not bring the company explicit financial benefits, by making the plant environment-friendly, the project can further contribute to the healthy relationship of SCEG with its neighboring communities. Moreover, this may â€Å"attract new industries [to invest] in [the] area† as the environment becomes free of the polluting NOx (Zaleski, 2007). Reference About SEG.. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/about-sceg/ Builder services. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/builder services Nitrogen oxides. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/my-community/environment/air/nitrogen-oxides/ Residential services. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/residential-services/ SCANA Corporation 2007-2009 projections for capital expenditures and cash flows. (9 February 2007). Retrieved January 26, 2008 from http://www.secinfo.com/dN11u.u3.c.htm SCEG quickfacts. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/NR/rdonlyres/26ADE7BE-0699-41C8-84C7-32C488E5292A/0/SCEGQuickFacts.pdf Zaleski, G.. (6 November 2007). SCEG investing $69 million in Cope plan to reduce emissions. The Times and Democrat. Retrieved January 26, 2008 from http://www.thetandd.com/articles/2007/11/06/news/12812156.txt How to cite Relevant and Non-Relevant Costs, Essay examples

Marketing Fashion Strategy Branding and Promotion †Free Samples

Question: Discuss about the Marketing Fashion for Strategy Branding and Promotion. Answer: Introduction All the profit-making organisations set up marketing plan as it helps an organisation to generate greater revenue. An organisations strategy combines with all marketing objectives that may lead to one comprehensive plan. In order to set marketing strategy, an organisation needs to marketing research. Marketing strategy should focus target market of an organisation. Each of the company has its own distinct target market. This report focuses on the Australian based fashion clothing organisation Jeanswest. In the first part of the report, concept of the target market will be discussed with analyzing the selected target market of Jeanswest. In the latter part, marketing strategy of Jeanswest will be analysed through theoretical standpoint. Lastly, recommendations will be given based on the analysis. Jeanswest is an Australia based apparel organisation which as chain stores all over Australia and this organisation is operated under Glorious Sun. Jeanswest operates mainly on casual fashion clothing, jeans, denim, mens clothing and womens clothing. The organisation is famous for collection of blue denim both females and males. Jeanswest has its distinct division for maternity wears for women. Jeanswear organisation has more than 218 stores in all over Australia and New Zealand. In addition, Jeanswest started its journey in the year 1972 when it established its first store in Perth (Jeanswest.com.au. 2017). In the first occasion, this organisation started its business in Western Australia. Glorious Sun made the acquisition of the organisation in the year 1994. However, it has Jeanswest Australia store in Mauritius and in the Middle East. Jeanswest is famous for women denim jeans. This organisation has complete range of women denim and it is famous within the age range between 13 and 40. Blue denim is their best selling product under the category of women section. This organisation has its online store and customers can select their products through images with having various sizes and colour. The indigo denim for women of Jeanswest sells most in Australia for women. The denim looks like the sturdy cotton textile through which the weft in jeans passes under warp threads. The organisation sells the product of women jeans using tag line of Fits Best. The division of women denim ranges vastly, named, high wasted skinny, distressed cop, patched slim and straight jeans. Target Market In order to set a target market of an organisation, it is needed to segregate the market segmentation. Market segmentation can be categorised into four bases. The first one is geographic segmentation and it is based on customers location, region, rural-urban division and classification of customers. As stated by Baker (2014), demographic segmentation is based on age, gender, occupation, socioeconomic group. Behavioural segmentation of customers is based on rate of usage of products, benefits, loyalty status and readiness to buy a product from the organisation's store. Lastly, psychographic segmentation is about personal preferences, lifestyles of customers, class and attitudes of the customers. In this regard, segmentation of Jeanswest makes its market segmentation. This organisation follows the segments of demographic and behavioural bases. In demographic bases, the organisation mainly focuses on ages of the customers. In fashion clothing industry, teenagers and Middle Ages customers opt to choose new fashion clothes. In addition, as these products are costly according to market price, Jeanswest chooses higher earning class. Jeanswest organisation chooses both males and females as their segments of choices as both genders wear denim jeans. Moreover, in behavioural segment, the organisation focuses on loyalty of the customers. Jeanswest has a great customer base in Australia and they started Frequent Flyer' loyalty programme for the customers. This loyalty programme provides great rebate and deals to the selected customers. Therefore, the selected target market of the organisation is teenage section and middle aged individuals in denim jeans. Target market of Jeanswest is mainly upper-class people of Australia as the denim is costly. Blued denim has great demand and mainly women shop regularly from stores all over Australia and these denim jeans cost for women from $99 to $199. Target customers of Jeanswest have repeat purchasing value as this organisation provides loyalty bonus and the customers are ready to purchase new arrivals always. Moreover, the organisation launched Butt Cam jeans for women stating that these jeans have lifetime guarantee with recognition to the valued customers giving discounts up to 15%. In positioning of the products, the organisation selects the stores and it has more than 190 stores in Australia and other stores in New Zealand, China and the Middle East. Most of the stores are in an urban section and these are near metropolitan cities. However, Jeanswest has online stores and people all across Australia can shop from this having discounts. As stated by Weinstein and Cahill, (2014), in case of value proposition, the organisation focuses on fashionable clothing that can afford most of section of target market. Jeanswest strategy to retrain target market is to provide cutting edge fashion and that must have latest styles for women. In addition, in retaining customers, Jeanswest gives large choices to the target customers from which they can choose their clothes. Moreover, organisation reduces manufacture quantity of each product that creates artificial scarcity in the market and target customers start purchasing the products from time it hits the market. Marketing strategy Marketing objectives of the organisation Jeanswest are: To increase customer satisfaction To continue to grow by extending Jeanswest fashion brand globally To extend market share by 5% by the end of 2018 To increase brand awareness among consumers and profitability Jeanswest organisation focuses mainly on the brand loyalty of the organisation and setting a target market with middle ages and teenagers. Jeanswest organisation brings the latest design in world and the customers have the best fabric and blue denim. Marketing of Jeanswest is based on the position in the market. Jeanswest organisation has competitors in the Australia, the competition in market are, David Jones, Myer, Pop-up retail, Country Road and Cue. Jeanswest needs to have a good marketing strategy in order to cope up in market. Philip Kotler stated that marketing mix is a combination that should be controlled by the organisation to motivate customers to buy products. Marketing Mix of Jeanswest: As commented by Hennart (2014), products of an organisation can be both tangible and intangible. All the products of an organisation must have product life cycles. Organisations marketing team should know the unique selling proposition and benefits that products offered. Jeanswest organisation is a fashion brand that makes apparel for both male and females. Jeanswest organisation sells best apparel in market of Australia and their blue denim jeans are famous. Moreover, the organisation has great range of female jeans and blue denim have a great customer base. In addition, this organisation has brought a range of maternity jeans for women with large waist size. Jeanswest organisation researches the market according to the needs and desires of the customers. Their products suit the Australian weather and culture and college going girls and middle aged women largely buy their products. Jeanswest has brought long straight jeans for Middle East women and they have bought Icon jeans for me n. It makes clear that variety and quality both are important for Jeanswest. Price is all about the amount that the end users have to pay for a product. Pricing has perceived value of a product rather than the objective cost (Poon et al. 2017). An organisation must have a pricing strategy before sells a product and it must achieve the revenue target of the organisation. Jeanswest organisation takes higher-pricing strategy as price is higher than the local market. It makes a sense that organisation sells quality product to the customers with global name. The other brands with affordable clothing are competitors of Jeanswest. Jeanswests price strategy can be called price skimming as the organisation charges highest price and the customers need to pay the price initially. In this way, the demands of products get satisfied, Jeanswest lowers the price in the more-price sensitive segment. Customers of Jeanswest are mainly fashion conscious and they are from upper-income group millennial. In female jeans products, the ranges of product in pricing are various and cus tomers can choose among various price range. As stated by Bharadwaj (2015), the customers provide values to product pricing. In this way, if values are positive, then the products will be a hit in the market. In recognising the perceived value of a product, Jeanswest can make a survey in the market through social media. As opined by Lueg et al. (2015), place is related to concept of where the customers can get the products. In making choice about place, the organisation needs to set the distribution channel. The place strategy of products to the stores plays a vital role. David Jones, the rival in the market of Jeanswest sends the new products in the stores within 30 days of the launching and this strategy sells the products more. Accessing products in large quantity and proper place is needed by customers. In Australia, Jeanswest organisation has more than 190 shops and online presence. However, the organisation is trying to expand the online stores and it would enable the organisation to reach a large number of customers. All stores of the organisation are near large city; customers can check new design through online and buy them in the stores. Promotion is the market communication strategy to the target customers, in this respect; the organisations select the promotional activities. These strategies include social media advertisements, television advertisements and hoardings. Promotions increase public relation to organisation and increase brand value (Brito et al. 2105). The promotion makes the connection to organisation and end-users. In entire marketing function, promotion is the communication aspect. In selling their new denim or designer clothing, Jeanswest organisation does not make aggressive advertisements. Jeanswest uses word-of-mouth public relation. Jeanswest tries to make customers happy as the organisation sells best quality products. The distribution and pricing strategy of the organisation play an important role in promotion. Sometimes, the Jeanswest organises fashion week to promote their newly launched ranges of products. This increases brand popularity. Moreover, in a social network, the organisation has strong presence. Jeanswest engages the customers in social media and they make loyalty programme. In making advertisement campaign, the organisations can arrange promotional partners and in fashion retail industry, power of partnership is very important (McAlexander et al. 2016). Most importantly, Jeanswest organisation focuses on the ethical sourcing in production of jeans and denim. The organisation follows standard code of conducts in manufacturing the products with signing the cotton pledge on the website of the organisation. Recommendations Jeanswest organisation is not in the industry and it has several competitors in the market. However, this organisation is trying to make its foothold as a global organisation. Jeanswest organisation follows vertical integration in merchandising the products in the Australian market. However, in marketing the products and correcting the target market, some of the recommendations as follow: Jeanswest organisation can target through interested fashion trends of the customers. Of late, customers are getting more fashion conscious; Jeanswest organisation can target the customers who are conscious about their looks. The people who like to shop and socialise can be new target customers. Jeanswest organisation takes price skimming strategy; however, affordable pricing strategy would help the organisation to penetrate to middle-class people. Reaching a large number of consumers will eventually increase the sales. EDLP (Everyday Low Price) strategy will increase customer base Social media marketing is not strong of the organisation; however, it has social networking pages on Facebook, Twitter, Instagram and You Tube. Jeanswest has 1,33,000 (approx) likes on Facebook. Social media marketing is cost-effective and can reach the customers easily with attractive images and contents. Jeanswest organisation needs to take social media strategy effectively with community support programmes that will enhance their CSR. Conclusion Jeanswest organisation is one of the largest fashion retail organisations that sell mostly luxury denim jeans. Jeanswests target markets are selective and the organisation needs to flourish it. The organisation needs to alter the pricing strategy in order to reach large market segment. Visual branding is now important, Jeanswest organisation can start digital marketing through social media and best quality images must be posted there. In a country like Australia, fashion retail and apparel industry have scope to flourish and Jeanswest organisation with focusing mainly demand of the consumers rather than competition. Reference List Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Baker, M.J., 2014.Marketing strategy and management. London: Palgrave Macmillan. Bharadwaj, S., 2015. Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance.AMS review,5(3-4), pp.98-102. Brito, P.Q., Soares, C., Almeida, S., Montes, A. and Byvoet, M., 2015. 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