Marketing Analysis Marketing Strategies - 1217 Words

There are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. Place: The location of the business/market where the main transactions are implemented Price: The amount a consumer is willing and able to give for a product/service or good Product: Anything that can be offered within a business to meet customer needs and wants Promotion: The publishing of a product service or organisation to increase sales or increase public awareness Marketing Techniques are the different types of strategies combined together and designed to meet†¦show more content†¦Market Penetration: A group of customers who may purchase a product. Market Development: When a company markets an existing product o a new market. Product Development: Where a business develops a new product to sell to an existing customer. Diversification: Where a business markets new products to sell to new customers. JD Introduction: JD is a British national business that is involved with international marketing sale for many different products including footwear, equipment, accessorise and much more. JD uses different types of strategies to get their products and their services sold. JD’s target market is for those who are sporty or those who are interested in the fashion industry. Aims and Objectives: †¢ Increase Customer Base †¢ Increase Market Share †¢ To be the UK’s leading high street retail store for sports and leisure Branding: Branding is the process involved in creating a unique name and image for a product in the consumer’s mind through advertising campaigns with a consistent theme. A brand normally consists of a name, term, sign, symbol or any other features that identifies one seller’s products/services as diverse from those of other sellers. JD trademarks and patents all their products so that no one marks or takes their ideas and their brands. A brand can be a powerful selling tool and can help achieve marketing aims and objectives such as gaining marketing leaderships and raising customer awareness. Branding is important and essential to JD as it isShow MoreRelatedMarketing Analysis : Marketing Strategy Essay1248 Words   |  5 Pages Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is â€Å"The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability†. Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing Strategy Essay1577 Words   |  7 PagesA) Marketing is a management process which responsible for satisfy customers needs and wants , and it is a social process by which organizations and individuals gain what they want and need through create values and exchange between each others. Marketing gives you an opportunity to gain profits with your business and build long-lasting relationships with customers. 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Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before targeting/positioning their products and services. Companies have started having their webpageRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 PagesMarketing Strategy Research Paper Naugie Pratt Strayer University MKT- Marketing Management February 28, 2016 â€Æ' Marketing Strategy Research Paper Summary After careful review of the multinational companies that are out there today, I decided to go with HTC. As many of us know HTC is well known for their carefully crafted mobile products. HTC is mainly known for the cell phones to many but let’s take a look at things in reference to tablets, televisions and computers. As the new market managerRead MoreMarketing Analysis : Marketing Strategy959 Words   |  4 PagesMarketing has been around since the beginning of time. 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Row Level Security And Virtual Private Database - 1485 Words

Row Level Security/ Virtual Private Database Row level security is important in this application because data related to many different users are stored in the database. It would be wasteful to assign each student to their own database, hence the need of a centralized database , but we cannot give full access to the data by the student. Consider an instance where a student should only be able to view or modify the rows of data that matters specifically to him. We can achieve this through creating a row level security or virtual private database. VPD enables the developer to enforce security, directly on tables, views or synonyms. It provides row level access control beyond that of views, since it uses all the data manipulation languages†¦show more content†¦VPD can be implemented using stored procedures CREATE OR REPLACE FUNCTION specific_users ( p_schema IN VARCHAR2 DEFAULT NULL, p_object IN VARCHAR2 DEFAULT NULL ) RETURN VARCHAR2 AS BEGIN RETURN project_name = v( APP_USER ) ; END specific_users; / SQL INJECTION The user can influence the SQL code, this is usually as a result of the developer not properly using the right code. The user with some knowledge of SQL will like to put in some values in the form to try and query a database, this might select information from APEX application item, find items, and learn about the application and then can hack the app easily, or execute any DDL command that will alter the database objects. Situation where the SQL statement is concatenated by substitution strings and static portion of the query, such that the user provides the values. A section of PL/SQL that is susceptible to SQL injection l_sql := SELECT *FROM project WHERE project_name = ||p_project_name|| ; When a user enters any valid name in the database report, but not the right data, the database only ensures that the statement is syntactically correct , and parses it. Some records can be obtained instead of the required one. Solution to this attack is to use a bind variable, these are evaluated during the bind phase of processing a query, the SQL will be

Relevant and Non-Relevant Costs Free Essays

South Carolina Electric and Gas (SCEG), a principal subsidiary of SCANA Corporation, makes life convenient by bringing electricity and natural gas to homes and businesses. The company also provides residential, commercial, and industrial builder service firms the energy they need for construction (www.sceg. We will write a custom essay sample on Relevant and Non-Relevant Costs or any similar topic only for you Order Now com). The company also has telecommunications services and other businesses which involve non-regulated energy. To supply electricity and natural gas, SCEG operates 22 various plants, most of which are coal plants. Today, SCEG serves nearly 1 million customers in South Carolina (â€Å"SCEG Quick Facts†). The coal plants of SCEG emit nitrogen oxide. Also known as NOx, this is one of the compounds that form smog in the atmosphere. Thus, the company has been making efforts to lower the emission of NOx. Just recently, SCEG has installed the selective catalytic reduction (SCR) equipment on Wateree Station and Williams Station, the two largest plants of the company to reduce NOx emission. This has cost them $138 million (www.sceg.com). The company has also invested 80 million dollars on equipment for emission and pollution control (Zaleski, 2007). In 2008, the firm has decided to install the SCR equipment on the Cope Station as well. The project, which started on the summer of 2007 and will end on the fall of 2008, will cost the company 69 million dollars (Zaleski, 2007). This amount includes relevant costs (i.e., costs that are significant to a specific decision) such as the cost of the equipment and the cost of installation (CITATION). The previously mentioned expenditures prior to the Cope Station project–the investment on SCR equipment and on the emission and pollution control equipment—are considered sunk costs. Whether SCEG would push through with the Cope project or not, the costs of these equipments have already been incurred. Hence, they are irrelevant to the project. SCEG reported in its statement of projected expenditure that the budget for the Cope Station project was $ 26 million (â€Å"SCANA Corp. 2007-2009 Projection Expenditure,† 2007). Since the investment would cost $ 69 million, it would result in a budget deficit of $ 43 million. This implies that the company had to make budget adjustments in order to fund the said project. When the project is complete, it would surely result in â€Å"clean, safe, and reliable power source for [the] citizens and industries† (Zaleski, 2007). Although it would not bring the company explicit financial benefits, by making the plant environment-friendly, the project can further contribute to the healthy relationship of SCEG with its neighboring communities. Moreover, this may â€Å"attract new industries [to invest] in [the] area† as the environment becomes free of the polluting NOx (Zaleski, 2007). Reference About SEG.. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/about-sceg/ Builder services. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/builder services Nitrogen oxides. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/my-community/environment/air/nitrogen-oxides/ Residential services. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/en/residential-services/ SCANA Corporation 2007-2009 projections for capital expenditures and cash flows. (9 February 2007). Retrieved January 26, 2008 from http://www.secinfo.com/dN11u.u3.c.htm SCEG quickfacts. (n.d.). Retrieved January 26, 2008 from http://www.sceg.com/NR/rdonlyres/26ADE7BE-0699-41C8-84C7-32C488E5292A/0/SCEGQuickFacts.pdf Zaleski, G.. (6 November 2007). SCEG investing $69 million in Cope plan to reduce emissions. The Times and Democrat. Retrieved January 26, 2008 from http://www.thetandd.com/articles/2007/11/06/news/12812156.txt How to cite Relevant and Non-Relevant Costs, Essay examples

Marketing Fashion Strategy Branding and Promotion †Free Samples

Question: Discuss about the Marketing Fashion for Strategy Branding and Promotion. Answer: Introduction All the profit-making organisations set up marketing plan as it helps an organisation to generate greater revenue. An organisations strategy combines with all marketing objectives that may lead to one comprehensive plan. In order to set marketing strategy, an organisation needs to marketing research. Marketing strategy should focus target market of an organisation. Each of the company has its own distinct target market. This report focuses on the Australian based fashion clothing organisation Jeanswest. In the first part of the report, concept of the target market will be discussed with analyzing the selected target market of Jeanswest. In the latter part, marketing strategy of Jeanswest will be analysed through theoretical standpoint. Lastly, recommendations will be given based on the analysis. Jeanswest is an Australia based apparel organisation which as chain stores all over Australia and this organisation is operated under Glorious Sun. Jeanswest operates mainly on casual fashion clothing, jeans, denim, mens clothing and womens clothing. The organisation is famous for collection of blue denim both females and males. Jeanswest has its distinct division for maternity wears for women. Jeanswear organisation has more than 218 stores in all over Australia and New Zealand. In addition, Jeanswest started its journey in the year 1972 when it established its first store in Perth (Jeanswest.com.au. 2017). In the first occasion, this organisation started its business in Western Australia. Glorious Sun made the acquisition of the organisation in the year 1994. However, it has Jeanswest Australia store in Mauritius and in the Middle East. Jeanswest is famous for women denim jeans. This organisation has complete range of women denim and it is famous within the age range between 13 and 40. Blue denim is their best selling product under the category of women section. This organisation has its online store and customers can select their products through images with having various sizes and colour. The indigo denim for women of Jeanswest sells most in Australia for women. The denim looks like the sturdy cotton textile through which the weft in jeans passes under warp threads. The organisation sells the product of women jeans using tag line of Fits Best. The division of women denim ranges vastly, named, high wasted skinny, distressed cop, patched slim and straight jeans. Target Market In order to set a target market of an organisation, it is needed to segregate the market segmentation. Market segmentation can be categorised into four bases. The first one is geographic segmentation and it is based on customers location, region, rural-urban division and classification of customers. As stated by Baker (2014), demographic segmentation is based on age, gender, occupation, socioeconomic group. Behavioural segmentation of customers is based on rate of usage of products, benefits, loyalty status and readiness to buy a product from the organisation's store. Lastly, psychographic segmentation is about personal preferences, lifestyles of customers, class and attitudes of the customers. In this regard, segmentation of Jeanswest makes its market segmentation. This organisation follows the segments of demographic and behavioural bases. In demographic bases, the organisation mainly focuses on ages of the customers. In fashion clothing industry, teenagers and Middle Ages customers opt to choose new fashion clothes. In addition, as these products are costly according to market price, Jeanswest chooses higher earning class. Jeanswest organisation chooses both males and females as their segments of choices as both genders wear denim jeans. Moreover, in behavioural segment, the organisation focuses on loyalty of the customers. Jeanswest has a great customer base in Australia and they started Frequent Flyer' loyalty programme for the customers. This loyalty programme provides great rebate and deals to the selected customers. Therefore, the selected target market of the organisation is teenage section and middle aged individuals in denim jeans. Target market of Jeanswest is mainly upper-class people of Australia as the denim is costly. Blued denim has great demand and mainly women shop regularly from stores all over Australia and these denim jeans cost for women from $99 to $199. Target customers of Jeanswest have repeat purchasing value as this organisation provides loyalty bonus and the customers are ready to purchase new arrivals always. Moreover, the organisation launched Butt Cam jeans for women stating that these jeans have lifetime guarantee with recognition to the valued customers giving discounts up to 15%. In positioning of the products, the organisation selects the stores and it has more than 190 stores in Australia and other stores in New Zealand, China and the Middle East. Most of the stores are in an urban section and these are near metropolitan cities. However, Jeanswest has online stores and people all across Australia can shop from this having discounts. As stated by Weinstein and Cahill, (2014), in case of value proposition, the organisation focuses on fashionable clothing that can afford most of section of target market. Jeanswest strategy to retrain target market is to provide cutting edge fashion and that must have latest styles for women. In addition, in retaining customers, Jeanswest gives large choices to the target customers from which they can choose their clothes. Moreover, organisation reduces manufacture quantity of each product that creates artificial scarcity in the market and target customers start purchasing the products from time it hits the market. Marketing strategy Marketing objectives of the organisation Jeanswest are: To increase customer satisfaction To continue to grow by extending Jeanswest fashion brand globally To extend market share by 5% by the end of 2018 To increase brand awareness among consumers and profitability Jeanswest organisation focuses mainly on the brand loyalty of the organisation and setting a target market with middle ages and teenagers. Jeanswest organisation brings the latest design in world and the customers have the best fabric and blue denim. Marketing of Jeanswest is based on the position in the market. Jeanswest organisation has competitors in the Australia, the competition in market are, David Jones, Myer, Pop-up retail, Country Road and Cue. Jeanswest needs to have a good marketing strategy in order to cope up in market. Philip Kotler stated that marketing mix is a combination that should be controlled by the organisation to motivate customers to buy products. Marketing Mix of Jeanswest: As commented by Hennart (2014), products of an organisation can be both tangible and intangible. All the products of an organisation must have product life cycles. Organisations marketing team should know the unique selling proposition and benefits that products offered. Jeanswest organisation is a fashion brand that makes apparel for both male and females. Jeanswest organisation sells best apparel in market of Australia and their blue denim jeans are famous. Moreover, the organisation has great range of female jeans and blue denim have a great customer base. In addition, this organisation has brought a range of maternity jeans for women with large waist size. Jeanswest organisation researches the market according to the needs and desires of the customers. Their products suit the Australian weather and culture and college going girls and middle aged women largely buy their products. Jeanswest has brought long straight jeans for Middle East women and they have bought Icon jeans for me n. It makes clear that variety and quality both are important for Jeanswest. Price is all about the amount that the end users have to pay for a product. Pricing has perceived value of a product rather than the objective cost (Poon et al. 2017). An organisation must have a pricing strategy before sells a product and it must achieve the revenue target of the organisation. Jeanswest organisation takes higher-pricing strategy as price is higher than the local market. It makes a sense that organisation sells quality product to the customers with global name. The other brands with affordable clothing are competitors of Jeanswest. Jeanswests price strategy can be called price skimming as the organisation charges highest price and the customers need to pay the price initially. In this way, the demands of products get satisfied, Jeanswest lowers the price in the more-price sensitive segment. Customers of Jeanswest are mainly fashion conscious and they are from upper-income group millennial. In female jeans products, the ranges of product in pricing are various and cus tomers can choose among various price range. As stated by Bharadwaj (2015), the customers provide values to product pricing. In this way, if values are positive, then the products will be a hit in the market. In recognising the perceived value of a product, Jeanswest can make a survey in the market through social media. As opined by Lueg et al. (2015), place is related to concept of where the customers can get the products. In making choice about place, the organisation needs to set the distribution channel. The place strategy of products to the stores plays a vital role. David Jones, the rival in the market of Jeanswest sends the new products in the stores within 30 days of the launching and this strategy sells the products more. Accessing products in large quantity and proper place is needed by customers. In Australia, Jeanswest organisation has more than 190 shops and online presence. However, the organisation is trying to expand the online stores and it would enable the organisation to reach a large number of customers. All stores of the organisation are near large city; customers can check new design through online and buy them in the stores. Promotion is the market communication strategy to the target customers, in this respect; the organisations select the promotional activities. These strategies include social media advertisements, television advertisements and hoardings. Promotions increase public relation to organisation and increase brand value (Brito et al. 2105). The promotion makes the connection to organisation and end-users. In entire marketing function, promotion is the communication aspect. In selling their new denim or designer clothing, Jeanswest organisation does not make aggressive advertisements. Jeanswest uses word-of-mouth public relation. Jeanswest tries to make customers happy as the organisation sells best quality products. The distribution and pricing strategy of the organisation play an important role in promotion. Sometimes, the Jeanswest organises fashion week to promote their newly launched ranges of products. This increases brand popularity. Moreover, in a social network, the organisation has strong presence. Jeanswest engages the customers in social media and they make loyalty programme. In making advertisement campaign, the organisations can arrange promotional partners and in fashion retail industry, power of partnership is very important (McAlexander et al. 2016). Most importantly, Jeanswest organisation focuses on the ethical sourcing in production of jeans and denim. The organisation follows standard code of conducts in manufacturing the products with signing the cotton pledge on the website of the organisation. Recommendations Jeanswest organisation is not in the industry and it has several competitors in the market. However, this organisation is trying to make its foothold as a global organisation. Jeanswest organisation follows vertical integration in merchandising the products in the Australian market. However, in marketing the products and correcting the target market, some of the recommendations as follow: Jeanswest organisation can target through interested fashion trends of the customers. Of late, customers are getting more fashion conscious; Jeanswest organisation can target the customers who are conscious about their looks. The people who like to shop and socialise can be new target customers. Jeanswest organisation takes price skimming strategy; however, affordable pricing strategy would help the organisation to penetrate to middle-class people. Reaching a large number of consumers will eventually increase the sales. EDLP (Everyday Low Price) strategy will increase customer base Social media marketing is not strong of the organisation; however, it has social networking pages on Facebook, Twitter, Instagram and You Tube. Jeanswest has 1,33,000 (approx) likes on Facebook. Social media marketing is cost-effective and can reach the customers easily with attractive images and contents. Jeanswest organisation needs to take social media strategy effectively with community support programmes that will enhance their CSR. Conclusion Jeanswest organisation is one of the largest fashion retail organisations that sell mostly luxury denim jeans. Jeanswests target markets are selective and the organisation needs to flourish it. The organisation needs to alter the pricing strategy in order to reach large market segment. Visual branding is now important, Jeanswest organisation can start digital marketing through social media and best quality images must be posted there. In a country like Australia, fashion retail and apparel industry have scope to flourish and Jeanswest organisation with focusing mainly demand of the consumers rather than competition. Reference List Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Baker, M.J., 2014.Marketing strategy and management. London: Palgrave Macmillan. Bharadwaj, S., 2015. Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance.AMS review,5(3-4), pp.98-102. Brito, P.Q., Soares, C., Almeida, S., Montes, A. and Byvoet, M., 2015. Customer segmentation in a large database of an online customized fashion business.Robotics and Computer-Integrated Manufacturing,36, pp.93-100. Hennart, J.F., 2014. The accidental internationalists: a theory of born globals.Entrepreneurship Theory and Practice,38(1), pp.117-135. Jeanswest.com.au. 2017. Our History. Available at: https://www.jeanswest.com.au/en-au/about-us/history.htm [Accessed on: 29 Aug. 2017] Lueg, R., Pedersen, M.M. and Clemmensen, S.N., 2015. The role of corporate sustainability in a low?cost business modelA case study in the Scandinavian fashion industry.Business Strategy and the Environment,24(5), pp.344-359. McAlexander, J.H., Koenig, H.F. and DuFault, B., 2016. Millennials and Boomers: increasing alumni affinity and intent to give by target market segmentation.International Journal of Nonprofit and Voluntary Sector Marketing,21(2), pp.82-95. Mohr, I., 2013. The impact of social media on the fashion industry.The Journal of Applied Business and Economics,15(2), p.17. Poon, E.W.N.J., Lam, S.S. and Moon, K.K., 2017. Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry.Fashion and Textiles: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice, p.211. Posner, H., 2015.Marketing Fashion: Strategy, Branding and Promotion. Laurence King Publishing. Weinstein, A. and Cahill, D.J., 2014.Lifestyle market segmentation. Abingdon: Routledge.